Grass Is Green
25“To grow cycling here in the U.S., focus has to be grassroots and USA Cycling’s partnerships with LAs [local associations] play an important role in local growth. I think it allows the local people to do what they do best, which is grassroots racing. We know the venues. We know the promoters. It helps us ensure that the standards of quality are met.” Andy Hollinger, Texas Bicycle Racing Association
Big World, Big Possibilities
Thinking like a Texan isn’t a bad idea when it comes to bigger. Growth and gaining more people brings more resources into the sport. Perhaps grassroots racing is one means to enrich pro cycling also. Stories abound of the company president who picks up cycling and decides to sponsor a team. It’s typical of corporate sponsorship of cycling being championed by someone within a company who knows and loves the sport. Why not infiltrate those ranks with bicycling kids who grow up and become business owners and ad executives and marketing experts?
Of course, there are short-term ways to attract more of the best bodies into cycling, such as solving our image issues and increasing awareness of cycling’s benefits by showcasing exemplary athletes. One may credit the popularity of one great athlete, but it takes many to sustain growth.
We need resources to discover and develop these athletes. We need morality and ethics to govern the way we teach success. American cycling is seeing greater participation rates recreationally and competitively. The growing number of license holders seems to parallel growing media exposure. Perhaps this is a worldwide trend, and this was one of the emphases of the origination of the Pro Tour.
Money and people seem to go together, and cycling needs more of both resources. Great companies manage growth by inspiring cooperation among both the Accounting and Human Resources departments. Seeking recruits for a growing company is a big idea, but not exactly a new one.
Prayer for Human Resources
“God authorized and commanded me to commission you:
Go out and train everyone you meet, far and near, in this way of life…
Then instruct them in the practice of all I have commanded you.
I’ll be with you as you do this, day after day after day…” 26Matthew 28:18-20
We’re glad about cycling’s growth. We pray for more programs and more interested participants to put in them.
Ponder Have you noticed growth in cycling from a local group ride to greater territory raced in high-caliber events? Affirm I recruit by living an exemplary cycling lifestyle. Watch our expanding territory for opportunities about your place and purpose in it now and later.
25“Local Association payouts pay off as cycling participation grows,” published 2008-02-13 on http://www.usacyling.org
26New American Standard Bible Copyright © 1960, 1962, 1963, 1968, 1971, 1972, 1973, 1975, 1977, 1995 by The Lockman Foundation