Race Promoters & Event Staff

Event-full

28“The key to sustainable promotion, with return on investment given by sponsors, is to be in a large visible marketplace with full media coverage.” Dave Chauner, Race Promoter

It's about getting those eyeballs

Searching for a post-racing career, I conducted research before deciding event promotion would not be my first choice as a second role in cycling. It didn’t seem to matter that my 29county was home to some of the greatest potential venues in these parts and a place of history for big races like the extinct, international-caliber Tour du Pont/Trump. Practically no one was encouraging about the prospects, and the role of promoter itself doesn’t suit my eleventh-hour style.

Never proving to be a quitter, I took this dissuasion as a challenge and promptly volunteered at various races. The first gig was with a husband-wife promotional team with perfect complementary skills, the lord and lady of a respectable regional event. This proved the perfect education, an internship into the details and logistics of the sport, which I had hazed as a racer. Being present and aware of what’s going on around the race is counter, after all, to being in the zone for the race.

In my volunteer promoter role, my chief indignation was the spoiled attitude of certain participants put forth in a whine – a sense of entitlement and pushy resentment. This piqued memories of my own carelessness and possible ingratitude. From the other side of the registration table, I witnessed race staff laboring 24/7 on behalf of the complainers, despite nearly a year of maneuvering to sustain, fund, and market the event while encountering numerous challenges. More details than I could track were overcome with respectable delivery in a well-run weekend. My take-away: more grace from the racers please and total respect for the talent and tolerance of a race organizer. God love ya.

Prayer for Race Promoters & Event Staff

“The body is a unit, though it is made up of many parts; and though all its parts are many, they form one body…The eye cannot say to the hand, ‘I don’t need you!’” 301 Corinthians 12:12, 21

We are thankful for the administrative abilities and fortitude of event staff. We confess we take for granted all the races available to us. We pray abundant blessings on race promoters and workforce. 

Ponder Am I grateful for the opportunity to race? Can I express thankfulness, offer suggestions gracefully, and question kindly? Affirm the race organizers publicly; only confront in private if necessary. Watch an event noting all its activity and be in awe; better, volunteer some time to recognize the challenges of it happening at all.

28Conversations with Dave Chauner, Director – Pro Cycling Tour, the promotion company of the UCI-rated pro races in Pennsylvania popularly known as “Philly week.” The Philadelphia segment of his series of one-day races attracts 250,000 spectators, includes live radio and television coverage, and was formerly the venue for the U.S. Professional Road Championships.

29This blogger resides in western Maryland in a river valley between Appalachian ridges, the easternmost known as the Blue Ridge for its deciduously-tinted forest. Four distinct seasons, a historic network of old roads and varied terrain make it one of the best places in America for riding. She is completely biased on this point.

30The Message, Copyright © 1993, 1994, 1995, 1996, 2000, 2001, 2002 by Eugene H. Peterson

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