39“Bicycling is a big part of the future. It has to be. There’s something wrong with a society that drives a car to workout in a gym.” Bill Nye the Science Guy
Wright brothers, from the cycling industry, with their other flying machine
As road racers, it’s easy to be insular from regular society. Yet it’s impossible to separate our financial health and equipment sponsorship opportunities from mainstream culture. Bicycle industry 40data show that sales are driven by the participation rates of recreational riders, compromising an overwhelming 95% share. Racing share is less than 1%. Further, of specialty markets, road bikes compromise only 10% of those sales with mountain bikes and more comfortable versions leading this category. Of this tiny portion, race expenditures must return on investment for sponsors.
Hence wealth from other bike sales allows sponsorships and interest for high-end road race frames and components to be manufactured. The next time you feel entitled to a free bike, ponder that. That the industry gives us anything is remarkable in light of these facts. Why do they do it? It’s surprising that we are the darlings of bicycle retailer advertisements, and competitive road cycling in particular is the face of bike manufacturing. It’s a similar message as in auto racing: if our bikes can withstand the kind of treatment we give them, they are more than enough for a ride with your kids around the cul-de-sac.
Our sleek images and hurting mugs are all over retail space proving that it’s not the inherent aspects of competitive cycling that drives our branding as much as what we represent. We are faces with mouthpieces for the bike industry. As such, this highlights our responsibility as stellar representatives. What funds a bike messenger? Clients who want stuff delivered – not the act of delivering it. Likewise, we are only the messengers and not the means for our friends in manufacturing.
Prayer for Cycling Industry
“Any enterprise is built by wise planning, becomes strong through common sense, and profits wonderfully by keeping abreast of the facts.” 41Proverbs 24:3-4
We acknowledge just how small we are in the industry’s enterprise. We are so grateful for industry support and for equipment sponsorship. We ask for industry growth that continues to provide solutions to challenges in the environment, transportation, health and recreation. We pray that overflow of industry blessing pours into our racing bidons.
Ponder Do I understand my place in the greater scheme of things? Affirm I’m grateful for any help. Watch that your providers profit.
39Posted on Bicycle Quotes www.theargonauts.com
40“2007 NBDA Statpak: A Look at the Bicycle Industry’s Vital Statistics,” under “Industry Overview” posted by National Bicycle Dealers Association on www.nbda.com: “Bicycles and related products appeal primarily to a recreation market in the United States. Recent figures cited in an industry trade publication show that 94.5% of those who ride bicycles do so for recreation or fitness, 0.3% for racing, and approximately 5.2% for transportation.”
41The Living Bible Copyright © 1971 owned by assignment by KNT Charitable Trust published by Tyndale House Publishers